About me.

The call of the American Dream was incessant as I came to the end of art university in my native Amsterdam. Giving in to its call, I left the comfort of the rainy canals to follow my passion for BMX and skateboarding to sunny California.

Once arrived, I immersed myself in product design working for companies within the surf and skate industry. Beginning in graphic design for women’s and men’s apparel, to working on product design for apparel and footwear, I finally landed on my true passion –  brand design. Drawing inspiration from my various life experiences, travels, and diverse interactions, I have become a visual story teller, globally communicating unique perspectives on lifestyles, sports, and fashion with a passionate audience.

Through my years of working in brand design, I have collaborated, led, and creative directed global campaigns for Vans, consumer driven campaigns like the Made by you and Chuck II for Converse, and most recently providing creative direction for retail, activations, and events for adidas (football, skateboarding, basketball, running and training), The North Face, Fox Racing, and Pelican.

As I continue exploring new opportunities, I seek to share my industry knowledge and inspire a new generation of story tellers to strive for equality, creativity, and visionary design. Let’s create a story together!

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MdW


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