hALLO.

A multidisciplinary creative with deep roots in visual storytelling and brand building. Born and raised in The Netherlands, I studied at the Art University of Amsterdam, where my love for creativity, subculture, and visual communication took shape.

Driven by a love for BMX and skateboarding, and the communities that surround them, I left the rainy canals in Amsterdam to chase my dream of working within the lifestyle and action sport industry. That leap of faith opened the door to an international creative career in fashion, tech, sports.

With over 20 years of experience in creative/design direction and photography for both small grassroots start ups and large corporations, I have spend my entire career developing the visual brand voice for some of today’s most influential brands.

Past and present:

Vans, adidas, Converse, Formula 1, Samsung, Google, Coca-Cola, Pringles, Oakley, Wtaps, S/Double, Fox Racing, Asics, Globe, Suzuki, Disney, Star Wars, Beyond the Streets, The North Face, Path Projects, Pelican, Casper, Geometry, Invesco, LVCVA, NCAA, NFL, MLS and more.

Recipient of multiple Emmy, Cannes Lions, Webby and Telly awards.