hALLO.

A multidisciplinary creative with deep roots in visual storytelling and brand building. Born and raised in The Netherlands, I studied at the Grafisch Lyceum Amsterdam, where my love for creativity, subculture, and visual communication took shape.

Driven by a love for design, action sports, the outdoors, and the communities that surround them, I’ve always been in the search for collaborating with people and brands that are fueled by purpose. This continuous drive has opened the door to an international creative career in lifestyle, fashion, sports and tech.

With over 20 years of experience in creative/design direction and photography for both small grassroots start ups and large corporations, I have spend my entire career developing the visual brand voice for some of today’s most influential brands.

Past and present:

Vans, adidas, Converse, Formula 1, Samsung, Google, Coca-Cola, Pringles, Oakley, Wtaps, S/Double, Fox Racing, Asics, Globe, Suzuki, Disney, Star Wars, Beyond the Streets, The North Face, Path Projects, Pelican, Casper, Geometry, Invesco, LVCVA, NCAA, NFL, MLS and more.

Recipient of multiple Emmy, Cannes Lions, Webby and Telly awards.