Hallo.
Born and raised in The Netherlands, the call of the American dream was incessant towards the end of my study at the Art University of Amsterdam. Giving in to its call, I left the comfort of the rainy canals to follow my passion for BMX and skateboarding to sunny California.
With over 20 years of experience in art/creative direction for both small grassroots start ups and large corporations, I have spend my entire career developing the visual brand voice for some of today’s most influential brands.
Alongside my busy schedule as a Creative Director for Grey NYC, I make time for personal passion projects that involve photography, design, publishing and anything else keeps the creative juices flowing.
Past and present:
Vans, adidas, Converse, Asics, Reebok, Google, Formula 1, NFL Super Bowl LVIII, Pringles, Coca-Cola, Oakley, Fox Racing, Beyond the Streets, Path Projects, Globe, Pelican, Casper, Invesco / NCAA, Maroon 5, Geometry House, Kraken Rum, Spiritual Gangster, O’Neill, Billabong, Hurley, Rip Curl, Enjoi, Almost, Element, Darkstar, Kryptonics, World Industries, Dogtown, Paul’s Boutique, The Meatball Shop NYC, Surf Collective NYC, Haro BMX, Simple BMX, Mirra Co., A.Skate Foundation and more.