F1 x LVCVA

For the 2024 Formula 1 Grand Prix, the LVCVA aimed to push the boundaries of fan engagement with a bold new take on last year’s successful Shoey activation. With no internal product design resources, I led the creative charge—concepting and crafting 10 custom F1 race boots inspired by the people, places, and culture of Las Vegas. The final collection brought 4 standout designs to life: Elvis, Vintage Vegas, Showgirls, and Neon—each celebrating a unique facet of the city’s iconic spirit.