PELICAN

Pelican brand momentum initiative; developed a refreshed visual language to connect with an emerging generation of young adventurous consumers.

With Pelican's California roots we showcased how the product lives within the California environments from the mountains to the desert to the beach.

Photographer: Rennie Solis, DP/Editor: DJ Brawner

Talent: Peter Giang, Kristen Fejtek, Bryan Faini, Taryn Do & Stevie Bell.

Production: Kevin Keller, Starch Creative