Michael de Wit
for
RAIDE RESEARCH
The selected work below has been curated from global campaign work and showcase pieces most relevant to Raide Research — with intention to reflect the quality and (art) direction that best aligns with your vision, and how product and lifestyle can intertwine within a stylized visual.
*Highly recommend clicking the links for more a in-depth experience
CULTURE
360 global running campaigns for adidas, representing the inclusive running culture of the brand and highlighting the exclusive product “boost” feature through the unique collaboration with ISS.
STYLE
Capturing outdoor culture in a authentic style for Pelican and E’Fekt CBD, highlighting the valuable moments that usually go unseen, but are so relatable and meaningful to the bigger story.
PRODUCT
Capturing product in context — embedded in the landscapes and subcultures that Vans has long called home. City life become the backdrop, letting the environment do as much storytelling as the product itself.
VISUALS
Outdoor spaces are captured not as spectacle, but as a study in scale and quiet — the kind that only exists when you're far enough from everything else. It's an observational practice, built on stillness and a respect for what's already there.
